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| Approaching Customer with a Strategy |
SALES AND MARKETING
It’s the never ending battle between two related departments: sales vs. marketing. The latter running a campaign which generates tons and tons of leads, and then simply rests on its laurels. Lead the S&OP process for EMEA including the facilitation of the regional Senior Management Meeting in order to provide high level business updates, sharing and alignment of plans and to drive consensus decision making with joint action plans. Sales, on the other hand, grumbles that none of those leads were interested in the product or not even qualified. Until various interests are associated, these 2 departments may never see eye to eye. Here are some technics:
Coordinate department metrics: A winning marketing campaign must be calculated not on the number of leads generated, but rather on the number of qualified leads were handed over to sales. Firms must also monitor the expected money or the percentage of income in the sales pipeline which resulted from a marketing campaign.
Sit down and discuss about it: Once the objective—accomplishing the new cross-department goals, has been recognized, sales and marketing can then begin to plan how to attain mutual success.
Show them what’s going on: For a different team building approach, get into the sales and marketing tag-team, buddy-buddy system. Then, have the marketing members to tag along with the sales people during sales demos.
Launch a Service-Level Agreement (SLA): Establish some standards on how to handle those incoming leads. An SLA between sales and marketing typically involves mutually agreed upon standards such as: a.)Meeting 3 criteria points (established by both sales and marketing) would eventually generate lead assignment. b.) Once assigned, sales would follow up with new leads within 2 days.
Improve the process: Make sure that the teams meet reguarly (once every 3 months is good) in order to update about how the market has developed.
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| Increasing the Productive and Sales |
Key operations would be lead and improve the Regional sales and operational planning process to include a package of standard KPIs, which enables the busniess to respong to demand fluctuation and ensures the sales and marketing plans, are aligned with operational plans. Manage the creative development, production, implementation and maintenance of products. Manage strategy across multiple digital desciplines and agencies developing content or initiatives. Including creative, ocnte, production, eCRM, eRetail, media, mobile and trend.Work as a part of integrated Brand Marketing team to ensure consistency of messaging and approach and facilitate digital initiatives across all means of consumer contact. Communicate and coordinate with internal stake holders to gather requirements and develop a brief for the Digital agencies and women's performance categories, concepts, and initiatives developed by our digital marketing department. There will be many things to get close to customers and increase the product sales one of them is good communicational skills and diplomatic way of behaving with customers.